Results of Cabex 2026: Market Trends and Habsans’ Participation Outcomes
From March 10 to 12, the 24th international cable and wire exhibition Cabex 2026 took place in Moscow. For Habsans, this event became not only a platform for showcasing solutions but also an opportunity for a meaningful dialogue with the market about current industry standards.
Industry Context
This year’s exhibition confirmed an important trend: the market is becoming increasingly demanding in terms of communication quality. Today, customers are no longer satisfied with just “hardware” — they expect a comprehensive approach that includes technical support, industrial design, and brand transparency.
In the pavilions of the Timiryazev Center, there was a clear demand for stable partnerships. The busy schedule of meetings at our stand showed that, despite the growth of digital channels, in-person expert communication remains a key tool for solving complex engineering challenges.
Professional Recognition: “Creative of the Year” Award
Habsans’ work received objective recognition within the annual industry award “Creative of the Year.” This year’s selection criteria focused not only on creativity but also on how effectively the company’s communications contribute to the image of the entire cable industry.
According to the expert jury’s decision, Habsans was recognized in three categories:
- Best Corporate and Promotional Videos — for a systematic approach to visualizing complex technical processes.
- Most Effective and Impressive Presentation at Cabex 2026 — for the functionality and architectural design of the stand.
- Best PR Projects and Creative Advertising Campaigns — for the implementation of long-term communication strategies.
We view these awards as confirmation that our efforts to build an open and transparent brand resonate with the professional community.
ВExternal Perspective: Media Community Assessment
An important part of the exhibition was the discussion of Habsans’ positioning within the open studio of the RusCable media holding. During the interview, the company’s CEO and Commercial Director shared their views on the current market situation.
The main focus was on how industrial design and attention to equipment details impact operational efficiency. External expert evaluation helps us better calibrate our plans and respond promptly to changes in market conditions.
Summary and Plans
Cabex 2026 has concluded, and the Habsans team is now moving from negotiations to the implementation of agreements reached. The key takeaway for us is clear: the industry expects not just supplies, but deep integration of the supplier into the customer’s technological processes.
We are grateful to all partners and colleagues for meaningful discussions and constructive feedback. The insights gained “in the field” will form the foundation of our work in the coming season.
You can watch a short video overview of our stand and the full interview from the RusCable studio below: